- Free Resume Sources
- Search Engine Recruiting
- Social Network Recruiting
- Mobile Recruiting
- Referral Recruiting
- Job Aggregator Recruiting
- Job Posting Dashboard
- Free Job Banks
- Commercial Job Banks
- Applicant Tracking System
- Custom Application Forms
- Resume Parsing
- Preliminary Candidate Screening
- Talent Management
- Skills Checklist
- Candidate Matching
- Exit Interview
- Employee Opinion Surveys
- Our Prices
Search Engine Recruiting
Search engine recruiting should be a part of every companies recruiting strategy. Search for "Houston Physician Jobs" (or any other job) on Google. What do you see? Virtually every listing on page 1 of the search results is for a Commercial Job Bank such as CareerBuilder, MDJobSite, or AllHospitalJobs, or for a major Job Posting Aggregator such as Indeed or Simply Hired. Repeat the same search on Yahoo / Bing, end the result is very similar. Repeat the search using a different location and a different occupation, and the result will be essentially the same. The results will be dominated by Commercial Job Banks and Job Posting Aggregators.
Why? Why do these sites, major destinations in their own right for job seekers, spend their time getting their jobs listed on the major search engines? Because they know what you need to know:
Most job searches originate on one of the three major search engines, NOT on commercial job banks or job posting aggregators. So they spend time and effort using Google, Yahoo and Bing, to drive job seeker traffic to their sites, where they can sell that traffic to you in the form of commercial job postings, resume database access, or pay-per-click advertising.
How should you be spending your recruiting budget?
Buying job postings at anywhere from $100 - $350 each? Buying resume database access for hundreds of dollars a month? Paying $0.50 - $3.00 per click for click-throughs from prospective applicants? Or getting your own applicant traffic directly from the major search engines?
HireNet can put your company at the very forefront of Search Engine Recruiting. In order to accomplish this, we do the following:
Create a Search Engine Optimized Career Center
The Career Center we create for your company can have the basic "look and feel" (color scheme, logo, etc.) of your company career site, but it resides on our server. This is important so that we can optimize the Career Center for Search Engine Recruiting, and make adjustments as necessary, without interfering with the work of your internal IT Department. As part of the Career Center Optimization Process, we do an extensive analysis of the types of job seekers you require (occupational categories, skill sets, geographic considerations, etc.) and construct a website that attracts the desired candidate demographic. We submit your SEO'd Career Center to the major search engines, and to any special search engines that cater to your target audience.
Create Search Engine Optimized Landing Page(s)
If you are unfamiliar with the term, "Landing Page" it is simply a page containing targeted information of interest to a specific audience. As an example, is you're recruiting Engineers to work in a Chip Manufacturing Facility in Phoenix, AZ, we would create a Landing Page that lists all of your Engineering Openings in the Phoenix Facility. If you were seeking chip manufacturing employees as well, a separate landing page would be created for that occupation.
When creating landing pages, we do both "off-page" and "on-page" optimization.
Off-page optimization involves creating special "Tags" visible only to the search engines that help them decide if a web page is one that they want to make available to their visitors, and when and where to display a page when someone does a related search on their search engine.
On-page optimization involves including content on a page that demonstrates to search engines that the page contains relevant and useful content, and therefore encourages higher search engine rankings, while at the same time, making it easy for job seekers visiting the page to find the information they need.
In general, a separate landing page is created for each occupation / location
Create Search Engine Optimized Job Postings.
Did you know that most job seekers search for jobs by job title / occupation and location? As with landing pages, we do both off-page and on-page optimization of our customers' job postings. So when someone searches for a job matching one of your occupational categories, and one of your locations, the likelihood that your landing page will be visible to the job seeker is maximized. Why? Because both the Landing Page, and the Job Postings on that page, along with all the other page contents, have been SEO'd.
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